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Required fields are marked * Community News Subscribe Business News Herbeauty10 Most Influential Women In HistoryHerbeautyHerbeautyHerbeauty9 Of The Best Family Friendly Dog BreedsHerbeautyHerbeautyHerbeauty9 Of The Best Metabolism-Boosting Foods For Weight LossHerbeautyHerbeautyHerbeauty12 Most Breathtaking Trends In Fashion HistoryHerbeautyHerbeautyHerbeautyHe Is Totally In Love With You If He Does These 7 ThingsHerbeautyHerbeautyHerbeauty8 Easy Exotic Meals Anyone Can MakeHerbeautyHerbeauty 12 recommended0 commentsShareShareTweetSharePin it Make a comment Home of the Week: Unique Pasadena Home Located on Madeline Drive, Pasadena Pasadena Will Allow Vaccinated People to Go Without Masks in Most Settings Starting on Tuesday Business: Retail News Wipit Brings Omni-Channel Payment Options to Cash Preferred Consumers From STAFF REPORTS Published on Wednesday, August 6, 2014 | 11:59 am First Heatwave Expected Next Week Name (required) Mail (required) (not be published) Website Community News Wipit’s omni-payment technology enables retail point-of-sale payments from a prepaid cash mobile wallet (Photo courtesy PRNewsFoto/Wipit, Inc.)Mobile payments company Wipit, Inc. (23 E. Colorado Blvd, Pasadena), announced today the development of new omni-channel payment technology designed to allow in-app barcode payments at retail point-of-sale. This technology compliments Wipit’s existing network branded GPR card, in-app services, and e-commerce payment options from a prepaid cash mobile wallet.Currently, Wipit’s mobile wallet consumers can load accounts by adding cash at retail locations, setting up direct deposit, or using Quick Check, the company’s instant remote mobile check deposit service. They can access these funds to pay for financial service transactions in Wipit’s mobile wallet apps or swipe a network branded GPR card for payments and ATM withdrawals. Now these consumers will also be able to use their mobile wallet funds to make retail POS or web payments.The company’s payment service is aimed at mobile consumers that are un-banked and underbanked, a market segment that includes 28% of all US households, according to the FDIC1. “Wipit believes very strongly in financial enablement for those whose needs are not met by traditional banking and payment services,” Wipit CEO Richard Kang said. “Omni-payments is a natural extension of our mobile wallet and will allow merchants to provide more options and better payment experiences to their customers.”Wipit’s new retail POS payment capability offers a next-generation solution for merchants across many different industry verticals, including: retail stores, transit operators, fast food restaurants, and gas stations. Online retailers, gaming companies and mobile e-commerce services can also leverage Wipit’s e-commerce payment capabilities to reach consumers who may not have access to digital payments.Merchants benefit from the ability to accept payments that do not incur traditional interchange fees, allowing for greater cost savings per transaction. Additionally, merchant loyalty programs can be coupled with Wipit payments for a complete approach to the customer experience.The technology is flexible, allowing merchants to decide how to best implement it for their own unique needs. POS payment functionality, for example, can be implemented using a variety of different technologies, including in-app barcodes, closed-loop payment cards, or NFC.“Omni-payment capability is the next step in the evolution of cash mobile payments,” said Kang. “We can design an end-to-end solution for merchants: mobile wallet functionality, a nationwide network of cash reload locations, integrated loyalty programs, and flexible payment technology that allows a variety of payment experiences. Wipit is focused not only on bringing the latest in payment technology to un-banked and underbanked consumers, but also helping to drive future innovation for them as well.”Interested parties should contact Vikram Kanodia, EVP of Strategy at [email protected] for additional information.About Wipit, Inc.Wipit provides integrated mobile payments, financial services, and prepaid debit card convenience to un-banked and underbanked consumers. The company has partnered with Sprint, a leading wireless service provider, to launch the revolutionary, co-branded Boost Mobile Wallet and Sprint Money Expressâ„¢ mobile wallet service. Wipit has commercial partnerships with and has been invested in by Euronet Worldwide (NASDAQ: EEFT), H&R Block (NYSE: HRB), and Core Innovation Capital. For more information, visit www.wipit.me. Top of the News faithfernandez More » ShareTweetShare on Google+Pin on PinterestSend with WhatsApp,Virtual Schools PasadenaHomes Solve Community/Gov/Pub SafetyPASADENA EVENTS & ACTIVITIES CALENDARClick here for Movie Showtimes More Cool Stuff Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m.