Concern’s second DRTV campaign

first_img Following the success of its current DRTV-led ‘Emergency Specialists’ donor recruitment campaign, Irish overseas aid charity Concern is to launch a new campaign entitled ‘Nurses Voice’ across the UK and IrelandFollowing the success of its current DRTV-led ‘Emergency Specialists’ donor recruitment campaign, Irish overseas aid charity Concern is to launch a new campaign entitled ‘Nurses Voice’ across the UK and Ireland.Using DRTV, mail and press, all of the executions in the new campaign ask donors to commit to a monthly donation of £5 . The campaign has been developed and implemented by Whitewater, who were also responsible for the successful ‘Emergency Specialists’ campaign. It will air on terrestrial, satellite, and cable channels including: Channel 4, RTE1, Sky, and ITN News. Advertisement Howard Lake | 29 May 2001 | News  17 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Concern’s second DRTV campaign AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis “At a time when several charities are apparently having problems making DRTV recruitment work, we seem to be bucking the trend”, explains Tobin Aldrich, Concern’s Appeals Director. “Our current DRTV campaign has now been running for seven months and has exceeded the targets set for it both in terms of levels of response and the value of gifts received.” About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more